Clothes are like your second skin.

Care for your them like you would for your actual skin.

The way we care for our clothes has a bigger impact on the longevity of our clothes, and the environment than many people might realise.

Detergents, fabric softeners, stain removals, washing machines, and dryers, all put stress on the environment as well as the clothing.

By putting some thought into the way you care for your clothes you will keep them looking great and lasting longer while also being kinder to the the world around you.


Like skin, fabric comes in many different types and requires the correct care to keep it healthy and prevent damage. 

You don't want to be rough on your own skin, so why be rough on your second skin?

Handle with care

Always read the care label on each garment before washing.

  • Wash in 30 - 40 degrees Celsius
  • Wash with similar colours
  • Place delicate items in a laundry bag
  • Do not use fabric softnener
  • Avoid tumble drying
  • Hang to dry


When it comes to most clothes, there is no need to wash them after just a couple of wears. If you feel like they need a bit of freshening up, hang them outside to air for a while or even place them in the freezer for a bit. If you live in a place where it gets below 0 C in the winter, it’s an excellent time to air your clothes outside. So before tossing it in the washing machine, ask yourself if it in fact, really is dirty.

If it is, make sure to read the instructions on the care label before washing. Use a mild, preferably eco-friendly detergent, a gentle cycle, and set the temperature to cold (up to 30 C) or warm (40 C), unless otherwise instructed. A temperature of 30 - 40 C is usually sufficient and many materials cannot even handle higher temperatures.

If the garment has a print, remember to turn it inside-out when washing it. Place delicate garments with lace or embellishments in a laundry bag, and close any zips to keep the teeth from rubbing against the garments.

Avoid using dry cleaning services. Dry cleaning uses nasty chemicals that are absorbed by your skin and pollutes the environment. If dry cleaning is your only option, look for an eco-friendly dry cleaning company.


Line drying is by far the best way to dry your clothes. It's better for your clothes and the environment. If you don't have the possibility to line dry your clothes outside it is just as easy to hang them to dry indoors. Avoid tumble drying since this can damage or shrink the fabric and uses a lot of excess energy.


Stains can be removed without putting the whole garment in the washing machine. There are stain removal products that are safer for the environment and plenty of household tricks to get rid of different types of stains. It is essential to remember that different stains behave differently and each stain should be assessed accordingly. A general rule is to tend to the stain immediately; the less time it has to soak into the fabric the better.

Wear your fashion with heart

  • Respect
  • Repair
  • Reduce
  • Reuse
  • Recycle

Fabrics as soft as your skin

All materials have been consciously sourced with high attention to quality and feel

  • Organic cotton
  • MicroModal
  • Bamboo
  • Recycled polyester zippers
  • Tagua nut buttons
  • Water-based printing inks
  • Recycled polyester labels


Unlike conventional cotton, organic cotton is farmed according to internationally recognised organic farming standards and is free from pesticides and other synthetic and toxic chemicals. Organic production is an overall system of farm management and production that combines the best environmental practices, a high level of biodiversity, preservation of natural resources, and the application of high animal welfare standards. Most of the organic cotton fabrics used in the ready-to-wear collections are GOTS certified.


Modal is an ecological fibre made from beechwood. Lenzing produces the fibre using Edelweiss technology and both the pulp and the fibre are produced at the same site which means that the production is easy on energy and other resources. Lenzing has an OEKO-TEX product class one certificate.


Bamboo grows without pesticides and does not require a lot of water. The fabric is 100% natural and made from bamboo cellulose. As a material bamboo is very breathable and cool. Although bamboo is sustainable as a plant it should be noted that the fibre manufacturing process does not necessarily use the most sustainable methods. The bamboo silk used in the ready-to-wear collections is OEKO-TEX 100 certified and made by a manufacturer specialising in eco-friendly materials and processes.


The raw material used for these buttons is 100% natural. Also referred to as ‘vegetable ivory’ or 'corozo', tagua, comes from the seed of a palm tree. The porous nature of the material makes it ideal for dyeing and its tightly wound fibres make it durable and scratch resistant. The buttons are dyed with non-toxic dyes tested for harmful chemicals.


All zippers used for the ready-to-wear collections are made out of post-consumer polyester. The zippers are chemically recycled and designed for a closed loop recycling program. Because the whole zipper is chemically recycled and made out of one material it can be broken down and made into a new zipper.


The woven labels are made from recycled polyester completely in accordance to REACH regulations

and are also OEKO-TEX certified.


The printing inks used for the stained pattern are environmentally friendly and made from natural oils and mineral pigments. The ink used on the T-shirts and tank tops is a water-based ink free from phthalates and PVC and manufactured in accordance to OEKO-TEX regulations.

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